Privacy Policy
Introduction
Welcome to Modus. We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, contact us, request a quote, become a client, or use any of our services.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.
Modus provides website design, SEO, paid advertising, branding, digital strategy, lead generation, and related digital marketing services.
Information We Collect
We may collect different types of information depending on how you interact with Modus.
Personal Information
When you contact us, request a quote, fill in a form, book a consultation, become a client, or communicate with us, we may collect personal information such as:
Your name
Your email address
Your phone number
Your business name
Your website URL
Your business location
Your social media handles
Your project details
Your billing information
Any information you choose to share with us through forms, emails, calls, messages, or meetings
Client and Business Information
When working with clients, we may collect information needed to deliver our services, including:
Brand assets
Website content
Login details provided by the client
Advertising account access
Analytics access
Google Business Profile access
Customer or lead information
Images, videos, testimonials, reviews, and other marketing materials
Business goals, offers, pricing, and service information
We only request information that is reasonably needed to provide our services.
Usage Data
When you visit our website, we may automatically collect certain technical information, including:
Your IP address
Browser type and version
Device type
Pages visited on our website
Time and date of your visit
Time spent on pages
Referral sources
General location data
Website interaction data
Diagnostic and performance data
This information helps us understand how visitors use our website and how we can improve the user experience.
Cookies and Tracking Technologies
We may use cookies, pixels, tags, analytics tools, and similar tracking technologies to collect information about your activity on our website.
Cookies are small files stored on your device that help websites remember certain information.
We may use cookies and tracking technologies to:
Improve website performance
Understand visitor behaviour
Measure marketing performance
Analyse traffic sources
Improve our website and services
Support advertising and retargeting campaigns
You can choose to disable cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled.
How We Use Your Information
We may use the information we collect for the following purposes:
To Provide Our Services
We use your information to deliver our services, including website design, SEO, advertising, strategy, branding, analytics, lead generation, and digital marketing support.
To Communicate With You
We may use your information to:
Respond to enquiries
Send quotes or proposals
Book meetings
Provide project updates
Request feedback or approvals
Send invoices or payment information
Respond to support requests
Communicate important service-related information
To Improve Our Website and Services
We may use usage data, analytics, and feedback to improve our website, offers, user experience, marketing, and service delivery.
To Manage Advertising and Analytics
If you are a client, we may use information to set up, manage, track, and improve advertising campaigns, analytics dashboards, conversion tracking, SEO performance, and lead generation systems.
To Process Payments and Manage Billing
We may use your billing information to issue invoices, track payments, manage accounts, and keep financial records.
To Send Marketing Communications
Where permitted, we may send you updates, offers, insights, case studies, or marketing-related communication.
You may unsubscribe or ask us to stop sending marketing communication at any time.
To Comply With Legal Obligations
We may use or store your information where required to comply with applicable laws, tax obligations, accounting requirements, contractual duties, dispute resolution, or lawful requests from authorities.
Sharing Your Information
We do not sell your personal information.
We may share your information only where necessary and appropriate, including in the following circumstances:
Service Providers
We may share information with trusted third-party service providers who help us operate our business and provide services.
These may include:
Website hosting providers
Email service providers
Payment processors
Analytics tools
Advertising platforms
CRM systems
Automation tools
Design and development tools
Cloud storage providers
Accounting or invoicing platforms
Contractors, freelancers, or team members assisting with service delivery
These providers may only access information needed to perform their services.
Advertising and Analytics Platforms
Where relevant, we may use platforms such as Google, Meta, or other advertising and analytics providers to measure performance, track conversions, and run marketing campaigns.
These platforms may collect data through cookies, pixels, tags, or similar technologies, depending on your browser settings and consent choices.
Legal Requirements
We may disclose your information if required by law, regulation, court order, legal process, or a valid request from a public authority.
Business Transfers
If Modus is involved in a merger, acquisition, restructuring, sale of assets, or business transfer, your personal information may be transferred as part of that transaction.
Data Security
We take reasonable and appropriate measures to protect your personal information from unauthorised access, loss, misuse, alteration, disclosure, or destruction.
These measures may include access controls, secure storage, password protection, limited account access, and careful handling of client information.
However, no method of transmission over the internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.
Data Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
We may retain certain information for:
Client service delivery
Legal and accounting records
Tax purposes
Dispute resolution
Business administration
Security and fraud prevention
Marketing records, unless you opt out
When information is no longer needed, we will take reasonable steps to delete, destroy, or de-identify it.
Your Data Protection Rights
Depending on applicable law, including South African data protection law where relevant, you may have rights regarding your personal information.
These may include the right to:
Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information, where legally allowed
Object to certain processing of your personal information
Withdraw consent where processing is based on consent
Request that we restrict certain processing
Ask how your personal information has been collected, used, or shared
Object to direct marketing communication
To exercise your rights, please contact us using the details at the bottom of this Privacy Policy.
Client Lead Data
Where Modus manages forms, advertising campaigns, automations, websites, or lead generation systems for clients, we may process lead or customer information on behalf of that client.
In these cases, the client remains responsible for ensuring they have the correct permissions, notices, and lawful basis to collect and use that information.
Modus will only use such information for the purpose of providing the agreed services, unless otherwise required by law.
Third-Party Links
Our website may contain links to third-party websites, platforms, or services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites. We encourage you to review their privacy policies before providing any personal information.
Children’s Privacy
Our website and services are not directed at children under the age of 18.
We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.
International Transfers
Some of the tools, platforms, or service providers we use may store or process information outside South Africa.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place, where required by applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated effective date. By continuing to use our website or services after changes are published, you agree to the updated Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact us:
Modus
Email: william@modusai.co.za
Phone: 063 689 9149
Location: Durban, South Africa
Last updated: 09/06/26
